Cool Stuff

Cool Stuff

The Story of Normal Watches:

Matthew and Shayne met in jail. Shayne had been arrested for protesting the US invasion of Iraq. Matthew, well, let's just say it's public record if you really want to know. They quickly formed a bond over music, film, fashion, and being stuck in the joint -after- having quit smoking. Over the years, they stayed in touch as Matthew barnstormed the music and broadcasting worlds and Shayne became an Art Director at the likes of Atlantic Records and VH1 Classic.

While showering, however, they talked about starting a company that pushes the envelope creatively, that connects with people in an immediate way. Something that gets people excited! Most of the haters told them to explicitly avoid making watches since no one needed them anymore to tell the time (cell phones, iPods, etc), so that's exactly what they created -- a watch company dedicated to "trailblazing sub couture." They released their first line of watches in March of 2008 and will have 15 watches available by the end of the year. All for under $20.

The jail where they met will forever be etched upon their wrists. Interestingly, it was in Normal, Illinois.

Normal Watch - Golden Girls

| BUY NOW - $18.00 | view cart / checkout |

Normal Watches - Rock n Roll

| BUY NOW - $18.00 | view cart / checkout |

Normal Watches - Sitting Target

| BUY NOW - $18.00 | view cart / checkout |

Normal Watches - Thriller

| BUY NOW - $18.00 | view cart / checkout |

Bennett Vector -
LTD Edition White

• Size: 4.3

Mr. Bennett just dropped off a case of these ultra slick, all white Bennett Vector model truks.

Beautifully powder coated and hand made in Southern California, these limited edition truks are a must have!

Get yours here >

Ruby Helmets

"Wear one these when your riding your BSA not your SMA" - Buddy Carr

In our never ending search for cool, unique and hard to find skate products, we stumbled across French skater / designer: Jerome Coste and his Ruby brand of helmets. Although not an actual "skate" helmet, these DOT approved helmets are truly unique and one of kind. Created from light weight Carbon Fibre with chrome plated trim and lined with a rich Nappa lambskin, Ruby helmets have set the benchmark for high performance, upper end helmets.
Much like our Kanoa® Flyaway® helmets, Ruby may not fit everyone's style or budget but for those who are looking for a truely remarkable and state of the art DOT helmet, then look no further than Ruby.